Infiniti QXI

The Infiniti QXI was a the next vehicle in the “ Inspiration” series, so it was of the utmost importance to continue the brand language and mission statement of well being. At the same time we had to adapt the already familiar brand UX and UI to a different type of user and an all together different type of vehicle that allowed us to create a much more engaging experience. The driving principle behind the holistic design approach was おもてなし - Omotenashi, the art of anticipating a user’s needs. The vehicle adapts to the users emotions so that cabin colors, UI and even scent can create a welcoming experience.